Parasol Virtual Dermatology LLC (“Parasol,” “we,” “us,” or “our”) recognizes the importance of
protecting the privacy of your personal information, and we have prepared this Privacy Policy to provide
you with important information about the privacy practices applicable to the American Well Platform
and any website or service that links to or refers to this Privacy Policy (collectively, the “Services”). In
addition, individually identifiable information that you provide to us for purposes of obtaining medical
care(such information is also referred to as “Protected Health Information” or “PHI”) will also be subject
to common Health Insurance Portability and Accountability Act Notice of Privacy Practices (the “HIPAA
Notice”), which is available on our site. The HIPAA Notice describes how we can use and share your PHI
and also describes your rights with respect to your PHI. To the extent that there is a conflict between
this Privacy Policy and the HIPAA Notice with respect to PHI, the HIPAA Notice will prevail.

I. COLLECTION OF INFORMATION
We may collect the following kinds of information when you use the Services:
Information you provide directly to us. For certain activities, such as when you register, use our
telemedicine services, subscribe to our alerts, or contact us directly, we may collect some or all of the
following types of information:
Contact information, such as your full name, email address, mobile phone number, and address;
Username and password;
Payment information, such as your credit card number, expiration date, and credit card security code;
For health care providers, information about your employment, such as your job title, practice area,
primary specialty, and medical license status, gender, date of birth, languages spoken, educational
background, address, photograph, social security number, Tax ID, NPI number, professional license
information and bank account information;
Personal health information, including information about your diagnosis, previous treatments, general
health, and health insurance; and
Any other information you provide to us.
We may combine such information with information we already have about you.
Information we collect automatically. We may collect certain information automatically when you use
our Services, such as your Internet protocol (IP) address, device and advertising identifiers, browser
type, operating system, Internet service provider, pages that you visit before and after using the
Services, the date and time of your visit, information about the links you click and pages you view within
the Services, and other standard server log information. We may also collect certain location
information when you use our Services, such as your computer’s IP address, your mobile device’s GPS
signal, or information about nearby WiFi access points and cell towers.
We may use cookies, pixel tags, Local Shared Objects, and similar technologies to automatically collect
this information. Cookies are small bits of information that are stored by your computer’s web browser.
Pixel tags are very small images or small pieces of data embedded in images, also known as “web
beacons” or “clear GIFs,” that can recognize cookies, the time and date a page is viewed, a description of
the page where the pixel tag is placed, and similar information from your computer or device. Local
Shared Objects (sometimes referred to as “Flash Cookies”) are similar to standard cookies except that
they can be larger and are downloaded to a computer or mobile device by the Adobe Flash media
player. By using the Services, you consent to our use of cookies and similar technologies.
We may also collect technical data to address and fix technical problems and improve our Services,
including the memory state of your device when a system or app crash occurs while using our Services.
Your device or browser settings may permit you to control the collection of this technical data. This data
may include parts of a document you were using when a problem occurred, or the contents of your
communications. By using the Services, you are consenting to the collection of this technical data.
Information we obtain from your health care providers and other sources. In connection with your
treatment, we may collect medical records from your past, current, and future health care providers.
This may include information about your diagnosis, previous treatments, general health, laboratory and
pathology test results and reports, social histories, any family history of illness, and records about phone
calls and emails related to your illness.
We may also receive information about you from other sources, including through third-party services
and organizations. We may combine our first-party data, such as your email address or name, with thirdparty data from other sources and use this to contact you (e.g. through direct mail). For example, if you
access third-party services, such as Facebook, Google, or Twitter, through the Services to login to the
Services or to share information about your experience on the Services with others, we may collect
information from these third-party services.
II. USE OF INFORMATION
We generally use the information we collect online to:
Provide and improve the Services;
Contact you;
Fulfill your requests for products, services, and information;
Send you information about additional clinical services or general wellness from us or on behalf of our
affiliates and trusted third-party partners;
Analyze the use of the Services and user data to understand and improve the Services;
Customize the content you see when you use the Services;
Conduct research using your information, which may be subject to your separate written authorization;
Prevent potentially prohibited or illegal activities and otherwise in accordance with our Terms of Use;
and
For any other purposes disclosed to you at the time we collect your information or pursuant to your
consent.
III. SHARING OF INFORMATION
We are committed to maintaining your trust, and we want you to understand when and with whom we
may share the information we collect.
Healthcare providers, insurance companies, pharmacies, and other healthcare-related entities. We may
share your information with other health care providers, laboratories, government agencies, insurance
companies, organ procurement organizations, medical examiners or funeral directors, and other entities
relevant to providing you with treatment options and support.
Authorized third-party vendors and service providers. We may share your information with third-party
vendors and service-providers that help us with specialized services, including billing, payment
processing, customer service, email deployment, business analytics, marketing (including but not limited
to advertising, attribution, deep-linking, direct-mail, mobile marketing, optimization and retargeting),
performance monitoring, hosting, and data processing. These third-party vendors and service providers
may not use your information for purposes other than those related to the services they are providing to
us.
Research partners. We may share your information with our research partners to conduct health-related
research; such sharing may be subject to your separate written authorization.
Corporate affiliates. We may share your information with our corporate affiliates that are subject to this
policy.
Business transfers. We may share your information in connection with a substantial corporate
transaction, such as the sale of a website, a merger, consolidation, asset sale, or in the unlikely event of
bankruptcy.
Legal purposes. We may disclose information to respond to subpoenas, court orders, legal process, law
enforcement requests, legal claims or government inquiries, and to protect and defend the rights,
interests, health, safety, and security of American Well, our affiliates, users, or the public. If we are
legally compelled to disclose information about you to a third party, we will attempt to notify you by
sending an email to the email address in our records unless doing so would violate the law or unless you
have not provided your email address to us.
With your consent or at your direction. We may share information for any other purposes disclosed to
you at the time we collect the information or pursuant to your consent or direction.
If you access third-party services, such as Facebook, Google, or Twitter, through the Services to login to
the Services or to share information about your experience on the Services with others, these thirdparty services may be able to collect information about you, including information about your activity on
the Site, and they may notify your connections on the third-party services about your use of the Site, in
accordance with their own privacy policies.
If you choose to engage in public activities on the Site or third party sites that we link to, you should be
aware that any information you share there can be read, collected, or used by other users of these
areas. You should use caution in disclosing personal information while participating in these areas. We
are not responsible for the information you choose to submit in these public areas
IV. SECURITY
We use reasonable measures to help protect information from loss, theft, misuse and unauthorized
access, disclosure, alteration and destruction. You should understand that no data storage system or
transmission of data over the Internet or any other public network can be guaranteed to be 100 percent
secure. Please note that information collected by third parties may not have the same security
protections as information you submit to us, and we are not responsible for protecting the security of
such information.
V. YOUR CHOICES
You may opt out of receiving general health and wellness or treatment options that may be relevant to
you, or request personal information deletion by emailing us at support@parasolderm.com.
You may be able to refuse or disable cookies by adjusting your web browser settings. Because each web
browser is different, please consult the instructions provided by your web browser (typically in the
“help” section). Please note that you may need to take additional steps to refuse or disable Local
Shared Objects and similar technologies. For example, Local Shared Objects can be controlled through
the instructions on Adobe’s Setting Manager page. If you choose to refuse, disable, or delete these
technologies, some of the functionality of the Services may no longer be available to you.
VI. THIRD-PARTY ADVERTISING, LINKS, AND CONTENT
Some of the Services may contain links to content maintained by third parties that we do not control.
We allow third parties, including business partners, advertising networks, and other advertising service
providers, to collect information about your online activities through cookies, pixels, local storage, and
other technologies. These third parties may use this information to display advertisements on our
Services and elsewhere online tailored to your interests, preferences, and characteristics. We are not
responsible for the privacy practices of these third parties, and the information practices of these third
parties are not covered by this Privacy Policy.
Some third parties collect information about users of our Services to provide interest-based advertising
on our Services and elsewhere, including across browsers and devices. These third parties may use the
information they collect on our Services to make predictions about your interests in order to provide
you ads (from us and other companies) across the internet. Some of these third parties may participate
in an industry organization that gives users the opportunity to opt out of receiving ads that are tailored
based on your online activities. Due to differences between using apps and websites on mobile devices,
you may need to take additional steps to disable targeted ad technologies in mobile apps. Many mobile
devices allow you to opt out of targeted advertising for mobile apps using the settings within the mobile
app or your mobile device. For more information, please check your mobile settings. You also may
uninstall our apps using the standard uninstall process available on your mobile device or app
marketplace.
To opt out of interest-based advertising across browsers and devices from companies that participate in
the Digital Advertising Alliance or Network Advertising Initiative opt-out programs, please visit their
respective websites. You may also be able to opt out of interest-based advertising through the settings
within the mobile app or your mobile device, but your opt-out choice may apply only to the browser or
device you are using when you opt out, so you should opt out on each of your browsers and devices if
you want to disable all cross-device linking for interest-based advertising. If you opt out, you will still
receive ads but they may not be as relevant to you and your interests, and your experience on our
Services may be degraded.
Do-Not-Track Signals and Similar Mechanisms. Some web browsers transmit “do-not-track” signals to
websites. Because of differences in how web browsers incorporate and activate this feature, it is not
always clear whether users intend for these signals to be transmitted, or whether they even are aware
of them. We currently do not take action in response to these signals.
VII. INTERNATIONAL USERS
We maintain information in the United States of America and in accordance with the laws of the United
States, which may not provide the same level of protection as the laws in your jurisdiction. By using the
website and providing us with information, you understand and agree that your information may be
transferred to and stored on servers located outside your resident jurisdiction and, to the extent you are
a resident of a country other than the United States, that you consent to the transfer of such data to the
United States for processing by us in accordance with this Privacy Policy.
VIII. CHILDREN
We do not knowingly allow individuals under the age of 18 to create accounts that allow access to our
Services.
IX. CHANGES TO THE PRIVACY POLICY
We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will revise
the “Effective Date” date above and post the new Privacy Policy. We recommend that you review the
Privacy Policy each time you visit the Services to stay informed of our privacy practices.